Marketing Operations Executive, SYSPRO
Nhlakanipho Zondi
As the Marketing Operations Executive Nhlakanipho encompasses a comprehensive array of responsibilities aimed at driving the overall marketing strategy and achieving key company objectives. Collaborating closely with the Senior VP of Global Marketing, she plays a pivotal role in managing, leading, and developing the Corporate marketing team. Together, they define and own the SYSPRO brand, ensuring a consistent global message aligned with the company’s direction.
Embracing a digital-first approach, Nhlakanipho oversees the utilization of optimal digital toolsets and strategies, reviewing and iterating the Marketing Technology Stack regularly. Additionally, she spearheads the creation, deployment, and optimization of campaigns, initiatives, and programs to generate interest and demand for SYSPRO products globally. She also represents the company at industry events and conferences, further strengthening SYSPRO’s market presence.
Nhlakanipho holds a Master of Business Administration from the Gordan Institute of Business Science (GIBS). She is passionate about optimizing strategies, data-driven decisions, and seamless execution for peak marketing performance and measurable results.