Customer Profile
See Hoy Chan Agencies was founded in 1939 when it began trading in sundry goods. The business soon expanded into other ventures, including the distribution of Ajinomoto food seasoning products in West Malaysia. In addition to its 3,000 regular customers, the company also handles several thousand ad-hoc customers on temporary cash terms. On average, this amounts to more than 4,000 transactions a month.
Their Business Challenge
The company has four offices across Malaysia and distributes more than 100 stock-keeping units (SKUs). Its rapid growth introduced challenges in inventory management, especially as the sales team had to manually issue invoices to customers each time an order was received.
The Solution
After shortlisting three ERP vendors, See Hoy Chan Agencies selected SYSPRO as the best fit for its operations and requirements. SYSPRO partner Cosmo Synergy handled the implementation, which included designing new workflows, training staff, and equipping the sales force with Intermec handheld terminals and portable printers.
The Outcome
See Hoy Chan Agencies now has better visibility and improved efficiency in the way it operates. The SYSPRO implementation helped the company increase sales by 3.3% over the previous year. See Hoy Chan Agencies can now more easily analyze and understand its customers’ buying patterns, as well as identify reasons why certain products are not selling well.
– Teo Tee Cheang, Assistant Operations Manager, See Hoy Chan Agencies.
