Verimark reaps business benefits of live, real-time SYSPRO POS solution

Live, real-time reporting and accurate stock-on-hand data

Customer

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E.T. Browne is one of America’s oldest skincare companies best known for its iconic Palmer’s Cocoa Butter.

Established in 1977, Verimark pioneered Direct Response TV in South Africa and today is rated the market leader on the African continent. The company markets its products through several different channels including Verimark stores, retailers and online platforms such as its own online store and Takealot. Verimark recently signed up with Amazon, adding yet another channel to its offering. Verimark has 75 stores located across South Africa

Their Business Challenge

Verimark has been a loyal SYSPRO customer since 1989. However, it was running an outdated, largely manual third-party Point of Sale (POS) system. This caused delays in invoicing and resulted in unreliable data, impacting its ability to provide accurate, timely data reports to management for effective decision making and creating an urgent need for a real-time POS system.

SYSPRO Solution

Verimark replaced the existing system with SYSPRO POS, reaping benefits such as live, real-time reporting and accurate stock-on-hand data. This has enhanced decision making and improved accuracy, productivity and inventory management.

The Outcome

Verimark now has the ability to see and act on live data, efficiently manage stock levels, identify staff training requirements and track sales targets more effectively. Overall, SYSPRO POS gives Verimark’s store managers the ability to better manage their day-today operations, significantly improving the end customer’s experience.

“The user-friendliness of SYSPRO POS is a huge plus, but perhaps most important is the ability for our stores to continue trading even when the system is offline.”
– Bertus van Rooyen, Assistant Business Manager, Verimark.

The rollover to real time

Verimark has 75 stores located across South Africa and has developed a range of trusted brands including Bauer, Bastille, Genesis, Floorwiz, Maxxus and Shogun, with a product range spanning sport, health and beauty, fitness, toys, lighting, outdoor, cleaning and houseware.

Working in increments, Verimark migrated all of its companyowned stores to SYSPRO POS in less than three months. This entailed performing stocktakes, ensuring all the data from the previous system was up and running on the new solution, and conducting training.

Bertus van Rooyen, Verimark’s Assistant Business Manager, says: “With the previous system, our sales data was always at least a week behind, even at month end, so we had to make provisions on a monthly basis. Our staff had to invoice daily, and we had no sight of actions such as stock returns. We also had continuous issues with pricing because changes took time to implement.” With SYSPRO POS, transactions are live, giving Verimark real-time insight into sales and stock levels as well as stock that is being received or returned.

Generating business benefits

Van Rooyen notes a substantial increase in productivity, which has in turn resulted in cost savings.

“The live system frees up staff to focus on sales, and this is vital as our strategic objective is to sell. We have access to seamless, realtime transactions that enable us to concentrate on the things that matter,” he says.

For example, during the Black November sales, Verimark is able to change product pricing in SYSPRO and the new pricing is immediately reflected in the retail outlets. This has enabled sizable increases in turnover over the short period. Verimark’s store managers also benefit from improved accuracy of stockholding and sales, as well as the ability to view live stock availability across different branches. In addition, SYSPRO POS
minimizes the need for manual intervention and reduces reliance on third-party integrations.

“The user-friendliness of SYSPRO POS is a huge plus, but perhaps most important is the ability for our stores to continue trading even when the system is offline, for example when there are load shedding or connectivity issues,” van Rooyen says. “Intermittent connectivity during the day doesn’t impact the branch staff and as soon as the connection is restored the information starts coming through again.”

“We are particularly interested in the ability to personalize our sales screen to simplify interactions for our staff. Another significant benefit will be the ability to use the web-based system for promotions in shopping centers, particularly over holiday periods when we run a lot of special offers. It will speed up the capturing of transactions. There are also additional reference fields which we can use to enhance our engagement with our customers and obtain pertinent information, resulting in accuracy of the data captured in the POS system.”

– Bertus van Rooyen
Assistant Business Manager
Verimark

The road ahead

Verimark plans to upgrade to SYSPRO 8 and is looking to take advantage of the benefits offered by the SYSPRO Web UI, which will provide quick, easy access to SYSPRO and SYSPRO POS through a web browser from any device.

Achieve business success with SYSPRO ERP

SYSPRO is a leading, global Enterprise Resource Planning (ERP) software provider, specializing in key manufacturing and distribution industries. SYSPRO’s ERP solution empowers customers to take the next step – whether it is expanding into new territories, adding new product lines, transforming business processes, or driving innovation.

Verimark reaps business benefits of live, real-time SYSPRO POS solution

Live, real-time reporting and accurate stock-on-hand data

Customer

E.T. Browne is one of America’s oldest skincare companies best known for its iconic Palmer’s Cocoa Butter.

Their Business Challenge

SYSPRO Solution

The Outcome

The rollover to real time

Generating business benefits

The road ahead

Achieve business success with SYSPRO ERP

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